![]() ![]() If you’re starting a new business, you’ll need to understand your target audience. In such a case, the only question is whether this audience is active on TikTok. If you already have customers, you already understand your audience. Use these self-reflective questions to help you create content that resonates with the right audience. What types of people most closely relate to my brand?.What’s my unique selling proposition? (more on this below).What products or services do potential customers on TikTok care about?.Many likes from the wrong audience don’t help you meet your business goals. After all, most businesses use TikTok to grow and not simply get lots of likes. Many views are great, but only if those views translate into customers. Discover your target audienceīe cautious about vanity metrics. The more you learn about best practices on TikTok, the more comfortable you’ll be in creating a strategy for how your business will market on TikTok. Explore how they use trends and challenges to reach their target audiences.īy paying attention to competitors and businesses in complementary markets, you can see what’s popular and what types of video content are ignored. If that’s the case, find brands in adjacent industries and see how they use TikTok for marketing. And even if they have a TikTok account, it may not be active. Remember, it’s a relatively new platform, so few competitors may be on it. Once you’ve mastered the basics, see how your competitors use TikTok. If you’re ready to start or grow your small business on TikTok, follow these steps to get started:Ģ. In this guide, we’re focusing on creating a TikTok for your small business or startup. The platform helps business owners promote their businesses by including analytics and insights, helping to reach a bigger target audience, budgeting, and advertising. This account is tailor-made for companies to help promote and advertise products or services. Most TikTok influencers and content creators use this account to promote original content or advertise other brands’ products or services. It’s centered on delivering exciting content to a creator’s audience. This account isn’t appropriate for businesses because it focuses less on advertising, product reports, and business analytics. This account allows independent creators more creative freedom than a personal account. ![]() This advanced account offers analytics, insights, and other tools focused on businesses and content creators. This is a basic account without analytics or advanced functions. This account is primarily for individuals. How can marketers and small businesses use TikTok? ![]() This creates a personalized user experience that people enjoy.Ī person also can follow hashtags or trending music to explore new content. TikTok uses AI (artificial intelligence) to recommend videos based on a person’s likes, recent views, and past searches. TikTok is known for its famous “For You” page, where people can see videos that reflect their tastes. Originally, TikTok was used primarily by individuals, but it has also become a successful platform for business in the past two years. TikTok is available in over 150 countries and has over 1 billion active monthly users. The mobile app offers special effects and sounds, enabling users to explore creativity. TikTok is a popular social media platform that allows users to watch, create, and share short-form videos (usually from 5 seconds to 3 minutes). Here’s everything you need to know about marketing and growing your small business or startup on TikTok. This guide shares the actionable insights, tips, best practices, and expertise we’ve developed after helping over one hundred thousand brands. We’ve frequently discussed TikTok strategies at webinars and conference talks and regularly help early-stage companies develop visual strategies for social networks like TikTok. Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build their visual brands on TikTok. If your business needs to reach a younger audience, you should figure out how to use TikTok to market your products and services. People love videos, and over the past few years, the video-based social network TikTok has exploded in popularity, especially for Gen-Z and Millennials. ![]()
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